The AHA NSW and Entain Australia announce they have signed a long-term agreement to bring digital wagering competition to NSW hotels for the first time. This partnership enables Entain Australia to promote Ladbrokes and Neds, its digital wagering brands, in the state’s pubs. The company will do it through a new advertising and sponsorship arrangement.
A bold combination of new digital strategies and traditional betting:
John Whelan, CEO of AHA NSW, thinks this new agreement will benefit their members. He spoke of the reasons for this agreement: “For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss – primarily due…